Journal

Web design & SEO, written plainly

Everything we know about getting a small business found — in Google, in the Bournemouth map pack, and in the AI assistants that increasingly answer before anyone clicks. No fluff, no gated PDFs.

Latest · Local SEO

1 September 2026 · 9 min read

Web design for small businesses in Bournemouth: what actually works

Most small business websites in Bournemouth lose customers in the first five seconds. Here is what a site actually needs to earn local trust, rank in Google, and get quoted by AI assistants.

Read the guide

02 · Local SEO

24 August 2026 · 11 min

Local SEO in Bournemouth: the complete guide for 2026

Map pack ranking factors, UK citation sources, review strategy and location pages that do not read like spam — the full local SEO playbook for Dorset businesses.

03 · Local SEO

17 August 2026 · 8 min

Google Business Profile optimisation: a field guide

Your Google listing outranks your website for most local searches. Here is how to configure every field that matters, and the weekly habit that keeps it there.

04 · Technical SEO

10 August 2026 · 10 min

Technical SEO foundations every website needs

Content and links cannot rescue a site search engines cannot crawl, render or trust. The technical baseline, explained without jargon.

05 · Performance

3 August 2026 · 8 min

Core Web Vitals and site speed: what to fix first

Three metrics, a handful of fixes, and a measurable jump in conversions. What Core Web Vitals actually measure and how to improve them without a rebuild.

06 · Technical SEO

27 July 2026 · 9 min

Structured data: the schema markup that actually earns results

Schema markup is how you explain your business to machines in a language they cannot misread. Here are the types worth your time and the mistakes that invalidate them.

07 · AI Search

20 July 2026 · 11 min

AI search visibility: how to get cited by ChatGPT, Gemini and AI Overviews

AI assistants answer a growing share of the questions your customers ask. Being the source they quote is a discipline of its own — and it is largely winnable.

08 · Content

13 July 2026 · 10 min

Content strategy that ranks: keywords, intent and service pages

Keyword research is the easy part. Matching intent, picking winnable terms and building pages that answer completely is where rankings are actually decided.

09 · Content

6 July 2026 · 7 min

The on-page SEO checklist for every page you publish

A short, repeatable checklist that catches the on-page mistakes costing most sites their easiest rankings.

10 · Ecommerce

29 June 2026 · 9 min

Ecommerce SEO: category pages, product data and the details that sell

Shops lose most of their organic potential in architecture decisions made on day one. Categories, facets, product data and the schema that ties it together.

11 · Local SEO

22 June 2026 · 7 min

Reviews, reputation and the trust signals search engines read

Reviews are ranking signals, conversion drivers and AI source material at the same time. Here is how to generate them systematically.

12 · Technical SEO

15 June 2026 · 8 min

How to redesign or migrate a website without losing rankings

Redesigns are the most common cause of catastrophic traffic loss in small business SEO. The plan that prevents it is not complicated — it is just rarely followed.

13 · Analytics

8 June 2026 · 7 min

Measuring SEO performance: the metrics that mean something

Rankings are a proxy. Traffic is a proxy. Here is how to measure the SEO numbers that actually predict enquiries and revenue.

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